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Winning Marketing Digital Course
Module 1: Transformation in Marketing
Impact of digitisation on marketing and resulting opportunities
Changes in digital consumer behaviors and ways to manage them
Module 2: Reaching Customers: Digital Marketing Channels
Buyer personas
Customer journey mapping
engaging customers through paid, owned and earned media
Content strategies for each phase of the digital marketing funnel
Module 3: Engaging Customers : Social Media
Customer engagement strategies : Build brand clarity, Get on social media, Personalize customer experiences, Get on social media, Leverage brand communities, Create and curate content
Module 4: Targeting Customers : Planning for Paid Advertising on Digital Platforms
Paid campaign goals
Landing page optimization principles
Post-conversion marketing strategy
Module 5: Targeting Customers : Advertising on Digital Platforms
Google, Instagram, Facebook, WhatsApp, YouTube, LinkedIn
Email marketing strategies
Module 6: Measuring Success: Digital Marketing Metrics and ROI
Framework for digital marketing measurements and identifying the right metrics
Digital marketing ROI
Marketing experiments
Multi-attribution tracking
Module 7: Planning and Executing a Digital Marketing Strategy
Digital marketing strategy framework : Preparation, Plan, Objectives, Execution, People, process and technology, Review
Module 8: Technology and the Future of Digital Marketing
Role of marketing in generating business growth
Outlook for the future in marketing
Marketing technology
AI in marketing
Marketing to Gen Zs
Impact of digitisation on marketing and resulting opportunities
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