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The Ultimate Guide To Building A 7-Figures Brand In 90 Days
Week 1: Introduction
Overview of the course and its goals
Importance of building a strong online presence for a brand
Brief overview of media placement and press releases as tools for building a strong online presence
Introduce the real-world case studies
Week 2: Identifying Your Unique Brand Messaging.
Discuss the importance of a unique brand message and how it can help with media placement
Examples of successful brand messaging
Case study: HubSpot's successful IPO announcement
Action: Identify and refine their brand messaging
Week 3: Crafting a Compelling Press Release
Explain the elements of a strong press release and how to craft one
Examples of successful press releases
Action: Create your own press release
Case study: Airbnb's successful launch of its "Trips" feature
Week 4: Leveraging Media Placement Opportunities
The different types of media outlets and how to identify opportunities for media placement
Tips for reaching out to journalists and editors
Action: Identify potential media placement opportunities for their brand
Case study: GoPro's successful use of media placement to build its brand
Week 5: Partnering with Influencers and Bloggers
How partnering with influencers and bloggers can help with media placement and building a strong online presence
Examples of successful partnerships
Action: Identify potential influencers and bloggers to partner with
Case study: Blue Apron's successful partnerships with food bloggers
Week 6: Developing a 30-Day Implementation Plan
A quick 3-step plan for to implement what you learned within 30 days
Share their plans and get feedback
Week 7: Implementation - Bonus Worth $997
Brand Audit and Clean Up
Brand Assets and Social Media
Optimize your social presence
ChatGPT: Search yourself
Launch your first Press Release (Free)
Action: Identify potential media placement opportunities for their brand
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