Why it is important to protect your brand as a registered trademark
Avoiding Pitfalls and Traps - Why you should protect your brand
Dear Reader,
This course is a familiarization and a discussion of how brands (i.e. trademarks) are recognized and granted protection generally, on an international and regional basis only. It is therefore, a familiarization of the world of branding and trademarks, and it sheds some light on why you should take steps to protect your brands, and how you may go about doing this.
As such, all materials comprising written works and audio visual media, included in this course (whether or not granted on a 'free' gratis basis) or on a paid fee basis, are to be treated as case studies for research and/or academic study only. The course shall in no way, be treated as a replacement of or as legal advice in itself (which it is not), and all participants should without exception seek legal advice and counsel from duly qualified professionals, for the purpose of their own needs, and to meet their own set of issues, projects or problems they seek to resolve or find solutions to.
The Author, makes no promise, claim of inducement as to how this course and the materials may be used or applied, and by 'clicking' into this system and accepting the free course, and/or buying into the paid course (when this is ready and launched) you agree, that you shall accept the course and all its materials at your own risk. All or any use of the ideas, information or knowledge gleaned from this course, shall be totally at your own risk, and in the event that you suffer any loss or damage, you agree that you shall render and keep the Author free and harmless from all and/or any liability, loss and/or damage.
I consent to the collection, use and disclosure of my personal data for the purpose of processing my enrolment and receiving instructional emails.
In addition, I consent to the collection, use and disclosure of my personal data for the purpose of receiving promotional emails.
Thank you.
Yours sincerely,
Gerald
Your Instructor
Gerald Chew is a General Counsel of a public listed company. His mission is to deliver more value than required to his employing company, business partners and students. With this in mind, he provides executive leadership, guidance, advice and care, to help the Group and his business partners and students achieve their performance targets, goals and initiatives.
Areas of expertise: Trade marks, intellectual property rights management, intellectual property rights (licensing), governance & corporate, distribution and sales, mergers and acquisitions, corporate structuring; human resource management and corporate social responsibility.