Why it is important to protect your brand as a registered trademark
Avoiding Pitfalls and Traps - Why you should protect your brand
Dear Reader,
This course is a familiarization and a discussion of how brands (i.e. trademarks) are recognized and granted protection generally, on an international and regional basis only. It is therefore, a familiarization of the world of branding and trademarks, and it sheds some light on why you should take steps to protect your brands, and how you may go about doing this.
As such, all materials comprising written works and audio visual media, included in this course (whether or not granted on a 'free' gratis basis) or on a paid fee basis, are to be treated as case studies for research and/or academic study only. The course shall in no way, be treated as a replacement of or as legal advice in itself (which it is not), and all participants should without exception seek legal advice and counsel from duly qualified professionals, for the purpose of their own needs, and to meet their own set of issues, projects or problems they seek to resolve or find solutions to.
The Author, makes no promise, claim of inducement as to how this course and the materials may be used or applied, and by 'clicking' into this system and accepting the free course, and/or buying into the paid course (when this is ready and launched) you agree, that you shall accept the course and all its materials at your own risk. All or any use of the ideas, information or knowledge gleaned from this course, shall be totally at your own risk, and in the event that you suffer any loss or damage, you agree that you shall render and keep the Author free and harmless from all and/or any liability, loss and/or damage.
I consent to the collection, use and disclosure of my personal data for the purpose of processing my enrolment and receiving instructional emails.
In addition, I consent to the collection, use and disclosure of my personal data for the purpose of receiving promotional emails.
Thank you.
Yours sincerely,
Gerald
Your Instructor
Gerald Chew is currently an Advocate and Solicitor in Amica Law LLC, where he has been serving as Counsel since July 2021. He has a keen understanding and appreciation of the intricacies of forming, structuring and managing private companies, so that he can brainstorm for legal and practical solutions on behalf of and with his clients. He has up to 30 years of experience in law where he held senior in-house positions at the Singapore Broadcasting Corporation, MTV Asia and Wuthelam Limited. In 2004 he was an Associate Director, at Abraham Low LLC where he provided legal advice to individuals, banks and financial institutions on the formation of companies. For over 16 years immediately prior to joining Amica Law LLC, Gerald served as General Counsel to a major player in the branded confectionery business listed on the main board of the Singapore Exchange Limited (SGX), where he drove the Law and Corporate Affairs Department, and took the lead in advising on Environmental, Social and Governance (‘ESG’) matters and driving initiatives, projects and efforts that have a positive impact on ESG and Sustainability
Gerald currently focuses on providing legal advice for the formation of companies for investment holding, private wealth, general corporate work, sale and purchase agreements, joint ventures, ESG and sustainability, and employment law. Gerald was called to the Singapore Bar in 1989 and is qualified as a barrister of England and Wales.
Experience
Work that Gerald has advised on or was involved in:
- The acquisition of manufacturing plants in France, Germany and the Philippines
- The sale and purchase of marketing and distribution companies in Australia, Malaysia and the Philippines
- The sale and purchase of a range of confectionery brands in South East Asia
- The sale and purchase of medical and specialist clinics in Singapore
- The sale and purchase of a media production business in Singapore
- A tripartite joint venture in the food ingredients and raw materials business, between parties in the USA, Europe and Singapore
- Incorporating and structuring offshore corporate structures for the ownership of assets
- The sale and purchase of branded consumer trademark rights for perpetual use in the Asia Pacific region
- As a project leader worked with the International Finance Corporation (‘IFC’) to establish and implement an ESG/Sustainability initiative to provide training and support for farmers
- As part of a team, the legal work for the successful acquisition of a mixed leisure & commercial development valued at about S$100,000,000/-
- Assisted in conceptualizing and implementing the Asia corporate structure of a large multinational company in the media and entertainment business
- Contracts for the engagement of performers, artistes, “on-air” talent, specialist production staff, scientists and senior management
- Assisted in the negotiation and completion of satellite uplink and downlink contracts to facilitate broadcasting from Singapore in the Asia-Pacific region
- Assisted in the formulation and implementation of the plan to restructure the Singapore Broadcasting Corporation (‘SBC’) for privatization
- Assisted and advised on the structuring and setting up of Singapore’s first cable television network
- As Chairman of a Sub-Committee, assisted in the concept and legal framework for the regulation of content and broadcasting in Singapore culminating in the passage of the Broadcasting Act
- Assisted in the negotiation of the Trade Related Intellectual Property Rights Agreement (TRIPS)
- Assisted in the strategy and approach for SBC’s reference to the Copyright Tribunal against the International Performing Rights Society (PRS) to determine per annum royalty payments
- Successfully negotiated licenses with Royalties collection societies, such as the International Federation of Phonograms & Videograms Industry (IFPI)
Accolades
- Legal 500, South East Asia’s GC Powerlist 2017: cited for his ‘professionalism and insightfulness’
- Legal 500, South East Asia’s GC Powerlist 2019