Navigating The Pains of Brand Identity for StartUps

Have you tried saving money by designing your own logo and creating collaterals like name cards? Have you pushed the mouse for days with graphic applications like Adobe Illustrator or Canva and not end up with a logo you really like? Or even if you liked it, feedback tells you it's not preofessional enough?
So you hit the wall extremely frustrated?

Perhaps it's time to take a step back and breathe.


If this sounds like you, you have an identity crisis.


Building a brand identity can be quite simple really. It's simply putting your reputation out there with visual markers like logos, namecards, photos and words to convey the experience of the person that you are. It does not matter what platform is your choice.


Branding is such a tossed around word. Branding is not simply about brands that charge you higher prices.

Grasp an understanding of Brand identity design in a matter of days and be on your way to creating your very own Brand. Don't make the mistakes many others have. A U-turn for any business isn't a cost any of us should afford. Do it once do it well. Trust me, I've seen so many corporations who don't get this step done well and it is truly a pain to revisit this part of the process for clarity.
The sooner we're clearer, the better.

Knowledge is Power!

In 1997, when I started my very own business only after working for about 9mths after graduating.
I faced many challenges and had wrong ways of seeing, thinking and made bad decisions, on my own, I had unrealistic over-reaching goals and a huge amount of pressure from fumbling and stumbling. The pains of starting out are real and in business, Murphy's Law is pretty evident.

People would tell me that I would break even at 2 years...

In my head, I told myself that I was going to do it in 6 months.

2 years later...

i had to admit, that they were right.

I wish there were more mentors, guides, and coaches around at that time.

I started out courageously though frightened. If this is you, I get it, I do.
Personally, I think everyone should attempt to live their dreams. Go for gold.
Aim for the moon!
Miss and you may hit the coconut tree!
Aim for the coconut tree.
Miss, and you will eat dirt.
Aim for the moon anyways.

A business has many aspects to it. And communications is a really big part of it.
Branding is at the heart of communications. This is where the essence and soul of any brand get births and grows a life of its own. When it is birthed your joy will be ecstatic.

1. Understand the power of branding and why people buy into brands - What is it about brand and me?

2. Create brand personality to build trusted relationships and attract customers

3. Learn to tell powerful stories with your personality in them. Make it your very own brand story and win customers.

4. How to put the Brand together?

5. And more...


Clients who get us to do these projects spend thousands of dollars to get their brands and campaigns going.


Today, all you need is to invest in a fraction of the course fee.


Your Instructor


thiology by Kevin Thio
thiology by Kevin Thio

Kevin is a seasoned design-based branding advocate who is curious about life and looking for opportunities to inspire and champion clients and creatives alike. The goal is to step towards beautiful and meaningful design that reflects their soul. Passionately desiring holistic design to impact society for good.


Kevin has been in the industry of Design and Communication for the last 24years. He started his own agency called Yellow Octopus in 1997 during the 1997 financial and market challenge. This has not stopped him from challenging the status quo of design, advertising and branding since. In his head, the perpetual question is "How can we better that for the greater good?".


He loves meeting clients and watching creative folk in their element and being fulfilled. Between locally and barista brewed coffee, Kevin still prefers the Kopitiam (SG local coffee shop) Teh C Siu Siu dai (translated literally means less less sugar).


Kevin has a passion for good design that is holistic and tends to want to solve everything all at once. However, time has been a good teacher and with a little maturing, he has mellowed to be a sweet patient guru.


For the first time, Kevin wants to share with more people to find their way to a building trusted brand.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!