More than a Logo: The Ultimate guide to designing a B.R.A.N.D. Identity that Sells
A step-by-step beginner to intermediate guide to creating a comprehensive visual identity system for your brand.
Want a professional brand identity that looks like a million dollars but you think it is too difficult?
In this 10 weeks coaching programme, you will be able to learn the proven steps and strategies to create not only a logo, but a complete visual identity that gives credibility to a brand.
You will learn
Step 1 : Strategy for creating a brand story and brand DNA that forms the foundation for identity creation
Step 2 : Brand naming strategy for you to create good brand names
Step 3 : Logo and Signature design strategies and techniques
Step 4 : What not to do to your logos that will appear ugly
Step 5 : Clear space around the logo to give it breathing room
Step 6 : Choosing appropriate brand Colours that has deep meaning and look great
Step 7 : How to select Typefaces that will make your brand look professional
Step 8 : Considerations for Image Style to maintain a consistent visual appearance
Step 9 : How to apply design to business cards, letterheads, and more
Step 10 : Create a Identity Manual so that the identity can be applied consistently
Your Instructor
Michael Goh is practicing as a brand strategy designer, with 20 years experience in the design industry and registered as a professional with the Graphic Design Association of Malaysia. Having worked in areas such as web and digital publication, marketing communications, as well a corporate communication design, he is currently focused on brand strategy, brand identity design, and wayshowing. He started his own design practice in 2002 called Eskaywoo Communication Design which is currently called Enreka Creative.
He is also currently teaching brand identity design for Graphic Design students at First City University College, in Bandar Utama, and a member of the Industry Expert Advisory Panel of TAR University College, Setapak.
He has also served as the president of the Graphic Design Association of Malaysia (wREGA) from 2010 to 2011, and steered South East Asia's first ever Icograda Design Week as the project director in 2012. He also has taught and lectured in different institutions of higher learning such as The One Academy, TAR College and KBU International College. Recently he has been appointed as industry advisor to the design courses in some institutions of higher learning.